François Bédard
Senior Associate
francoisbedard@therothwellgroup.ca

Cumulating more than 20 years in digital media, François Bédard is a senior digital roadmap strategist and is recognized like one of the pioneers of the sector in Montreal.

He worked has a Senior Strategic Advisor for Bombardier Transport, Samsung, Technicolor, Ulule & Banque Nationale, Quebec Government / Transportation Electrification Plan 1.0, ICTC, French Embassy in Ottawa, Associate director, strategic alliances at Sympatico.MSN / Bell Canada & Microsoft and was a strategic advisor, consultant, marketing director and senior account executive for technological groups like NOVIPRO / IBM part of the Digital Media Factory team with INA, BT, SRC / CBC and also for Public Technologies Multimedia with the creation of the MyVirtualModel.com.

He also launches new media divisions for advertising agency like PALM Publicite for VW, Publicis, and Keyrus in Paris. He is also involved with TV producers, broadcasters and advertisers to help them leverage digital media into a new line of business.

Keynote speaker and moderator in Ottawa November 2012 :: The Future of Digital Content : a France - Canada Summit ( Ambassade of France and ICTC ) . Keynote : Consumers at the Heart of Content + Moderator : Digital Echosystem - new economic models / monetization and sustainability mechanisms.

Member of the action plan committee with BCTQ / QFTC for 2011-2015. President of the mediaLab.

Research, trends & industry development committee with SODEC in 2011.

Keynote speaker for RFAVQ on the Future of Television in 2011.

Keynote speaker for Mesh Marketing in Toronto on Social TV in 2010.

Invited guest speaker at MIT for a workshop in Boston on Advanced Television in January 2009.